Wednesday, October 01, 2008

Eastridge Mall - A New Era in Shopping


A beautiful new way to shop...
Here's an advertisement from the Fremont Argus, dated May 17, 1971, announcing the grand opening of Eastridge Mall in San Jose.

Because the ad is grainy, this is what it says:
"a beautiful new way to shop"
"Eastridge is now open, and it's all yours to enjoy... the most enjoyable shopping you've ever known! It's a whole new way to shop... in a beautiful new atmosphere. Bold new design - smart new shops - 'climate control' malls - 3 levels - expansive courts and lounge areas - colorful landscaping - striking sculpture. Come and see for yourself, but we warn you... it will spoil you for any other shopping!"
"Largest in the West! Now Open! Penney's and many fine shops"
"Coming soon! 3 more Department Stores"
"Liberty House - Macy's - Sears - More Fine Shops and Services."

When Eastridge first opened, the City of Fremont sponsored bus trips to the mall, which created quite a controversy (funneling tax dollars out of Fremont, you know).

Enjoy this little gem!
Scott

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