Gottschalks, the defunct Fresno-based department store, is returning to the California retail scene.
According to the Sacramento Business Journal, Gottschalks former CEO, Joe Levy, has created a new company called Gottschalk by Joe Levy, Inc. (Sacramento Business Journal, 2010). The new company "would open stores in the central San Joaquin Valley and in other markets" (¶2).
Gottschalk by Joe Levy will open its first store in Clovis' Sierra Vista Mall (Fresno Bee, 2010) and a second store in Auburn, both by November (Sacramento Bee, 2010).
A similar move was theorized in 2009 when John Morris, the son of Mervyn Morris, founder of Mervyn's department store, purchased the name and Internet holdings of Mervyn's after the chain's demise (San Francisco Business Journal, 2009)
Fresno Bee (2010). Sierra Vista Mall may host first Gottschalk store. Retrieved April 27, 2010, http://www.fresnobee.com/2010/04/27/1912305/sierra-vista-mall-would-host-first.html
Sacramento Bee (2010). Auburn to get store as Gottschalk returns to retail scene. Retrieved April 27, 2010, from http://www.sacbee.com/2010/04/27/2709916/auburn-to-get-store-as-gottschalk.html
Sacramento Business Journal (2010). Former Gottschalks chairman to open similar-named chain. Retrieved April 27, 2010, from http://sacramento.bizjournals.com/sacramento/stories/2010/04/26/daily17.html?ed=2010-04-27&ana=e_du_pub
San Francisco Business Journal (2009). Mervyns family may resurrect department store. Retrieved April 27, 2010, from http://sanfrancisco.bizjournals.com/sanfrancisco/stories/2009/02/09/daily60.html
Thursday, April 01, 2010
This just in...
Cupertino Square has officially changed its name, again, to "Vallco Shopping Mall."
We watched the sign guy update the mall directory with a fresh image, complete with the Vallco Shopping Mall name. The name "Cupertino Square" is now just a bad memory.
In addition, Vallco Shopping Mall now has its own url: http://vallcoshoppingmall.com/
Now, they just need to change that dated sign on 280 that says "Vallco Fashion Park."