On Friday, Alameda Towne Centre announced on Facebook that it has changed its name back to the familiar South Shore Center.
The renaming of South Shore Center to Alameda Towne Centre by the mall's former owners, Harsh Investment Properties, never gained acceptable by Alamedans. This was evident in the purposeful mispronunciation of the mall name (phonetically), "Alameda Townee Centray." When the mall recently sold to Jamestown, the name regression idea resurfaced in commentaries and local opinion columns.
Apparently, Jamestown agreed and the mall has been officially renamed Alameda South Shore Center. Jamestown next task is to replace the signage for an undisclosed cost.