Paying to park at a mall seems, well, contradictory to attracting shoppers. But for Bay Street Emeryville, it hasn't affected the consumer base significantly.
In fact, the trend to pay-to-shop has spread, most recently to Santa Rosa Plaza mall in Santa Rosa.
Bay Street Emeryville has a 16 screen cinema, upscale shops, and chain dining. More than enough to bring people in. The alternative is driving into Walnut Creek, Pleasanton, or paying even more to go to San Francisco. Guess the $2-3 dollars for the first 3 hours is worth it after all.