Set on a portion of the historic Rancho San Pablo, El Cerrito Plaza and Capwell's department store opened on July 9, 1958. The Plaza was developed by the Albert-Lovett Company and the Emporiun-Capwell Company. This advertisement from the Oakland Tribune invites the public to come shop the largest store in Contra Costa County. The 2-level Capwell's store cost $6,000,000 and was 232,000 square feet of spacious aisles and modernistic fixtures. The exterior of the store was equally modern with its blue and brown tile. At the time, Capwell's El Cerrito was the fourth store in the chain, with other locations in Oakland (downtown), Walnut Creek (Broadway Plaza), and Hayward (downtown). De-malling After Capwell''s closed in 1996, the mall went into serious decline. In 2002, Capwell's was demolished and the shopping center de-malled. Although the renovation was described by urban designers as "dysfunctional and dull," today it operates as a thrivin...
Happiness, now 25% off. Memories of malls in the San Francisco Bay Area and beyond.