Bay Fair Mall (or Bayfair), originally Bay Fair Shopping Center, opened between 1957 and 1959. The late 50s saw an explosion of growth in suburbs, and department stores were eager to follow suit. It was a joint venture of Macy's and the Capital Company. The opening act (aka, before I was born) Bay Fair Shopping Center opened in carefully choreographed phases—first with Macy’s in 1957, and then a two-level retail wonderland designed by the ever-futuristic Victor Gruen & Associates. The parking lot flowed right into two different levels. Genius! One side called the Mall Level, the other the Terrace Level, depending on where your dad could find a parking spot. Phase II building, which contained 22 inline shops. By 1959, they had thrown in two sleek pads of stores right in front of Macy’s, turning the place into a full-fledged open-air mall. And not just any mall—the first dual-level center in the West. That meant if you were a kid with a skateboard (don’t judge), it was you...
Happiness, now 25% off. Memories of malls in the San Francisco Bay Area and beyond.