San Mateo Fashion Island mall opened its doors in 1981 with promises of modern retail, high fashion, and California cool. From its ambitious beginnings to its eventual demolition, Fashion Island’s story reflects the rise and fall of suburban malls across the U.S.—but especially in the Bay Area. For locals like me, it defined a certain moment in time: the rush of cold air as you stepped inside, the smell of popcorn from the food court, and yes—even the confusion of figuring out which way to go in its oddly laid-out halls. 1970s origins: from Bay Meadows to high fashion The concept for what would become Fashion Island mall in San Mateo started all the way back in 1972. At the time, Bay Meadows Jockey Club was preparing to sell off 40 acres of land near the racetrack. The development was pitched as “Bay Meadows High Fashion Mall” (seriously)—an upscale shopping center with Nordstrom already signed on as an anchor. The original plan fizzled out by 1974, but by the late 1970s, developer...
Exploring the golden age of shopping—lost malls, vanished department stores, and retail history from the San Francisco Bay Area and beyond. Nostalgia at 25% off—because retro is always in style.