BIGMallrat | lost malls, department stores, and Bay Area retail history

Roos Brothers began in 1865 when Adolphe, Hippolyte, and Achille Roos opened their first clothing store in San Francisco. By the early 1900s, the brand expanded to multiple Bay Area cities, becoming retail leaders. In 1957, Roos Brothers was acquired by Edward Gauer, president of Robert S. Atkins Clothing Company. The two brands merged under the name Roos/Atkins. With Gauer at the helm, the chain expanded to 52 upscale stores, specializing in quality tailored and off-the-rack menswear. In 1966, Gauer sold the company to Genesco Inc.— making Roos/Atkins part of a national retail group. August 1966 Oakland Tribune ad showcasing Roos/Atkins with a spotlight on their stylish turtlenecks—classic California fashion for the modern woman. A few Roos/Atkins store locations 22. Roos/Atkins Hillsdale Opened September 27, 1962 at Hillsdale Mall in San Mateo. 23. Roos/Atkins Stevens Creek Plaza Opened on November 14, 1963 at Stevens Creek Plaza in Santa Clara, next to The Emporium. Roos/Atk...