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Hillsdale Shopping Center postcard — San Mateo (1950s)

A vintage postcard from Hillsdale Shopping Center captures the center during its early years as a regional shopping destination. This image reflects its original design, early tenants, and the architectural style that defined its opening era.

Postcard —view of sign and Macy's

A 1950s postcard of Hillsdale Shopping Center in San Mateo, showing the shopping center’s modernist design and full parking lot.
Postcard of Hillsdale Shopping Center in San Mateo, circa late 1950s, featuring mid-century architecture, a bustling parking lot, and palm trees.

The back of the card reads "Hillsdale, California. Heart of the San Francisco Peninsula. Located on the famous 'El Camino Real,' just 20 miles from San Francisco. This beautiful shopping center offers the newest and most modern shops and stores."

Postcard preserved from mid-century private collection.

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