Monday, October 09, 2006
Retail Memories - Emporium-Capwell
Ah, Emporium-Capwell, how I miss thee.
This is a scanned ad from 1984, as if you couldn't tell from the fashions. The more I looked at the ad, the farther back I went. They were celebrating their newest store at Vallco Fashion Park in Cupertino. They also listed locations like Stevens Creek Mall and Mountain View. Even Marin, which I don't remember at all (Northgate in San Rafael)?
I do miss Emporium-Capwell for the prices and selection. Who can forget a trip to the City and a visit to "The Market" downstairs, with its culinary treats.
Seemingly dependent on the side of the Bay you lived, you most likely called it either "The Emporium" or "Capwells." Of course, in its final days, they changed the name to "Emporium." It just didn't fly with us.
I seem to remember a commercial for Emporium-Capwell that sang "super station coppertop, Emporium-Capwell." Was I dreaming? The only connection I could make was the red tiles of many of the old Capwell buildings. I hope someone remembers.
Please, share your memories of Capwell's here.