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Meadowood Mall directory 1989: a snapshot of retail in Reno’s Taubman mall

This 1989 Meadowood Mall directory offers a fascinating glimpse into one of Reno’s premier shopping destinations during its heyday. As a Taubman-developed property, Meadowood featured signature design elements like skylights with integrated lighting and unique art installations throughout the mall corridors.

Front cover of Meadowood Mall’s 1989 directory, showcasing a minimalist design with stylized typography and Taubman branding, from Reno’s enclosed shopping center.
Front cover of the 1989 Meadowood Mall directory, featuring clean Taubman design lines and a subtle nod to upscale retail branding in Reno, Nevada.

Interior pages of the 1989 Meadowood Mall directory showing store listings and a mall map; visible stores include Miller’s Outpost and Miller Stockman.
Inside the 1989 directory: a full list of stores at Meadowood Mall, including Miller’s Outpost, Miller Stockman, and a variety of fashion and specialty retailers.

Back page of the 1989 Meadowood Mall directory highlighting guest services, including multilingual assistance in Icelandic, reflecting the mall’s international hospitality.
Back cover of the Meadowood Mall 1989 directory, notable for its unique detail: language assistance available in Icelandic—an uncommon mall amenity.

Unique features in the 1989 directory

The directory reveals a rare offering for shoppers: language assistance available in Icelandic, highlighting the mall’s attention to welcoming diverse visitors. Notably, this directory predates the arrival of Sears and the addition of a food court at Meadowood—both developments that would come later, marking an evolution in the mall’s retail and dining options.

Brief history: Meadowood Mall’s beginnings and anchor stores

Meadowood Mall opened in 1978, anchored by Macy’s, Liberty House, and JCPenney. Liberty House closed its doors in 1983, with Macy’s South moving into that space by 1984. Sears later joined Meadowood in the 1990s after relocating from the soon-to-be-demolished Park Lane Mall, further strengthening the mall’s retail lineup.

Meadowood Mall today and its competitors

In recent years, Meadowood Mall has faced competition from the newer Summit Sierra Shopping Center, an open-air power center anchored by Dillard’s. Unlike Meadowood’s enclosed design, Summit Sierra requires driving between stores, catering to a different shopping experience. While Summit Sierra is currently popular, only time will tell which format will prevail in Reno’s retail landscape.

Comments

Anonymous said…
Your review says that there's a lot of stairs at Meadowood. Does it have many levels to it?? Even though the Taubman style is very similar amongst their malls, I love the subtle variations they employed. I see that Meadowood uses 45deg angles and divided octagonal tiles that compliment the similar shape of the light fixtures above. Unfortunately, remodels to these malls are not as sophisticated in their design.
Scott Parsons said…
Dean, good question. I was thinking about that statement last night. The mall is built on a sloping lot. The mall compensated by having one part of the mall higher (or lower) than the other. They placed the stairs in an Eastridge kind of way. Two or three here, then flat, then two or three more later. Most of them are grouped around the center court, where you can really see the difference in elevation. I think a sloping floor would have done the trick instead. But, considering at one time they intended to add a second floor to this mall, it would then would have been really similar to the elevation changes at Eastridge (or Woodfield, for that matter).
I think you are right about the 45 degree angles. Even the logo has it!
Maybe some Reno-ites can chime in.
Scott
Georob said…
There may be no better illustration of the condition of today's shopping malls than Summit Sierra.

Granted, I don't know the Reno market, but considering the tenants Sierra got, you'd at least have expected an outdoor format like Santana Row or Victoria Gardens in Southern Calif. But the fact that it's not indoor truly tells the tale.

Perhaps if Sierra had gotten a Macys or Nordstrom to come on board it would have been different. Problem is, there just aren't that many big anchors left. And aside from Dillards, their other anchors are quite comfortable with the strip/big box format. And as long as it was upscale, the smaller retaiers didn't care. Had it been anchored by a Wal Mart, I doubt stores like Abercrombie would have gone near it.

Years from now you could concievably put more buildings in front and convert it to a traditional outdoor mall, but I don't see it ever going indoor.

As for Meadowood, I'm surprised Weinstocks never went there and had Reno been a bigger market, we might have seen it happen. But with Sears as a co-anchor, Park Lane probably did quite well for Weinstocks until the end.
Seth said…
Hello, Reno resident here. My earliest memory of Meadowood is learning to skate at the indoor ice arena (long gone) and I was searching for some references to it when I found this page. I very distinctly remember Meadowood without Sears (that was Park Lane Mall) and without a food court.

The mall is not multi-story. The elevation varies inside with short ramps and flights of stairs typically three or four steps in total. As someone else said, it was built on a sloping lot.

As far as its appearance, the original outdoor signs are still on at least one street entrance (the font is very 80's) and the inside still looks the same as it does in the scans you see on this page. The only obvious exception if you were to visit today is that the sculpture in the planter pictured on the front of the directory flier was converted into a fountain. Ultimately it was moved to a location near the information desk because its original planter/fountain location was demolished and replaced with a Starbucks a few years back. I was rather disappointed with that decision, but at least they didn't trash the sculpture. The "stage" area was flattened out with risers to eliminate the pit area (kids falling off it perhaps?), but it wasn't filled in and it's still under there.

Other than the Starbucks, all of the planters are still in place, the light fixtures are the same, and the floor still has the same tile. Today Meadowood owned by Simon Malls.

Meadowood is the only mall of its type left in the city. Park Lane mall was demolished. Sparks has the more promising Legends compared to Reno's Summit, in my opinion. The Legends incorporates a lot of Nevada history and sculptures into its walking areas, and it's basically laid out like Meadowood except without a roof. Legends is also bringing the area's first and only IMAX theater, and it's a much shorter drive than Summit.
Anonymous said…
I remember visiting Meadowood Mall in 1979 just after it opened (I still have an origianl mall directory) showing and listing the many retailers that no longer exist. Such as Liberty House. and the long gone indoor Ice Arena. When we visited in 1979 Meadowood had opened that very day and was still half empty with only Macys and Liberty House open, JC Penney had not opened yet. It was one of my high lights besides skiing since I bought a great portable stereo for $60 at Macys. Changing my Canadian Travel Cheques to US cash and impressing the Macys credit clerk with my very stylish Alberta Drivers Licence...HA HA.

A memory by
Darrell in Edmonton, Alberta, Canada who lives ten blocks from North Americas largest mall. West Edmonton Mall
Matt said…
Thanks for this page. I recently took a job at Meadowood, so it's kind of cool to go back and see the way things used to be.

The mall has begun a massive renovation that will bring in new, upscale tenants and involve several store relocations. I'm working on updating the Mall's Wikipedia page as info becomes available.
Anonymous said…
Does anyone have pictures of Macy's restaurant that was upstairs in the North building? I've been searching for any images of it. And have yet to find one.
BEdivere17 said…
Does anyone remember, and have any pictures, menus, or memories, of the restaurant JB's Arbor house at Meadowood Mall? It was in business between 1983 and 1985, later becoming the Alamo Mexican restaurant. I was a regular there, was friends of many other regulars and the owners themselves, Bob and Joyce Boysol. I lost track of all of them but still have the nostalgic memories.
BEdivere17 said…
Does anyone remember, and have any pictures, menus, or memories, of the restaurant JB's Arbor house at Meadowood Mall? It was in business between 1983 and 1985, later becoming the Alamo Mexican restaurant. I was a regular there, was friends of many other regulars and the owners themselves, Bob and Joyce Boysol. I lost track of all of them but still have the nostalgic memories.
Randy Hansen said…
According to the Macy's, Inc. Corporate Fact Book on their store directory, they say the Macy's Reno Men's Store opened in 1979 (as Liberty House), and the main Macy's the year before. Do you have the exact opening dates for the mall and each of the anchor stores, including when Macy's took over Liberty House? I visited there in late August 1984 as we were moving to Boise, and the Macy's Men's Store was preparing to open soon.
Does anyone remember the location of the Heidi's Hair Salon that was in Meadowood in 1990? I can't seem to remember where in the mall it was specifically, but I know it was at the end of one of the spokes, like one of the first shops you'd see when you entered from the parking lot.

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