Wednesday, March 08, 2006

Why do stores ask you for your telephone number?

According to an ABC News original report, it's "Because a phone number often can be used to look up a customer's address, stores say it helps them send special offers through the mail or tailor those offers to a customer's prior purchases. Many stores have signs explaining such a policy near checkout counters. Such signs commonly add that the stores don't share their customer information with third parties."
For additional information, see the full report at ABC News

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