Tuesday, December 04, 2012

Livermore Outlets Trashing Tracy Outlets

Now that the Paragon Outlets Livermore Valley are open and lining up cars for miles, are the Tracy Outlets doomed?

The Tracy Outlets, owned by Northwest Outlets since 2008, was built at the height of the outlet mall crazy in 1994. Tracy Outlets were so popular, they clobbered the competing Big Valley Factory Outlet Mall in Lathrop, which opened in 1994 and eventually converted to offices in 1996. One could arguably say that the Tracy Outlets even took the steam out of Livermore's first attempt at a factory outlet mall, The Vineyard at Livermore [outlets], also converted to offices.

Looking over the Tracy Outlets store directory, only 13 stores are listed:

Carter's Children’s Wear
Casual Male
Corning Revere
Famous Footwear Outlet
Gifts, Etc
Lane Bryant Outlet
Levi's Outlet Store
Luxury Perfumes
OshKosh B'Gosh
Tuesday Morning
Van Heusen

What stores are duplicated in Livermore? Carters, Famous Footwear Outlet, Levi's Outlet Store, OshKosh B'Gosh, and Van Heusen.

A total of 27 retail spaces have been carved out of the 153,000 sq. ft. center. With the percentage of the center leased running at 50%, can Tracy Outlets survive in its current form?

Me thinks not.

No comments: