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Union Square Mall: the Union City mall that barely happened

Union Square Mall in Union City, California—now there’s a name you don’t hear much anymore. Probably because hardly anyone remembers it. And how could they? It barely had time to make a mark.

It opened in 1973. I visited it once, maybe in the mid-’80s, and even then, it felt like a ghost of itself. I remember dark lighting, concrete aggregate floors, and what may have been the only store in the mall left—a barber shop. The whole thing had this strange, empty energy, like a mall that was waiting for people who never came.

Union Square Mall didn’t last much more than a decade. By the late 1987, the mall was torn down. In its place today is a standard strip center that seems to be doing just fine. The original Safeway at 1790 Decoto Road is still there, oddly enough, like a lone survivor.

Back in its day, the mall was anchored by Safeway and a Kelly-Moore Home Improvement Center (Kelly Moore owned the mall). Not exactly destination retail. And while it looked like a full-blown enclosed mall, it turns out it was never meant to be a regional shopping center. That made it hard—maybe impossible—to attract a department store, which probably doomed it from the start.

I came across a Fremont Argus article from December 2, 1977, where merchants inside Union Square were already voicing concern about store closures. Their solution? Management was planning to add “50 flags to brighten the interior.” Flags. Because nothing says “thriving retail hub” like a bunch of flags.

The layout of the mall was shaped like a plus sign (+), but it’s hard to find any decent photos. If you have any, share them—I think a lot of us would love to see that strange little mall one more time.

By 1983, the mall was 50% vacant and proclaimed "dead."

In the end, Union Square Mall kind of just... slipped away. No grand farewell, no major headlines. Just a mall that flickered into existence and faded before most people even knew it was there.

And yet, for those of us who passed through it even once, it lingers—like a blurry snapshot from a forgotten chapter of suburban retail life.

Comments

Anonymous said…
yes i remember the Union Square Mall. The current Safeway is built on the former KellyMoore "Home Center" site which was a home depot style store with paint, garden, lumber. My father used to get lots of hardware items from there in the late 70's early 1980's when I was growing up. I think there is a dollar store currently on the former site of the Safeway Grocery. The stores I recall were: Round Table Pizza, a hobby store, barber shop and Hair Salon. In the back facing the outside was a Video Arcade 'starcade' during the 'PacMan' days! The McDonalds and Bank of America buildings are the only original buildings on the plot land and still stand today.
TenPoundHammer said…
Hmm, I wonder if this was the first mall in the US to be "demalled"? I know a LOT of California malls were gone by the 1990s, but besides this, the only 1980s demalling I know of is Peach Tree Mall in Marysville.
Anonymous said…
I remember this mall I used to skip school sometimes and hang out at the arcade in the back. I remember it used to have a round table pizza, and a kelly moore paint store, and a couple of loose straggler stores on the inside. From the time I was little (Mid 70's) the mall always had problems keeping tenants, I do remember they used to have a decent haunted house for Halloween on the inside of the little mall every year.
davjaxn said…
I grew up in Union City and remember this mall fondly. There was a store that sold music, posters, buttons... that kind of stuff. Sound of Music maybe (the store was to the left as you walked in)? By brother got a necklace with a picture of Gene Simmons from Kiss on it. It was about 1977. I think there was an ice cream store there. I used to get my hair cut at the barber shop (it was to the left as you walked in the main entrance). Also Round Table Pizza and my favorite store that was to the right near the entrance was called The Galactic Starport. I bought a Muppet Movie postere there of Fozzie and Kermit. I remember around 1978 they had two special guests there doing a signing: Anthony Daniels and Dave Prowse. Both actors for a new (at the time) popular movie called Star Wars! I got autographs from both Daniels (C-3P0) and Prowse (Darth Vader) and still have them. Great memories. Wish there were some pictures out there somewhere.
Anonymous said…
There was also the original Rose Garden (Chinese Resturant) that is now located further up Alvarado. I remember the original owner, a lilttle old man. We used to call him gramps.
Spliff Sparker said…
Yes indeed, a “dark mall” to be sure.
Our mall of choice was the one across H Street from James Logan High School.
It had a Radio Shack (free monthly batteries for my tape player), a record store, barbershop, laundry mat, bank, liquor store and a pool hall hidden down a corridor in the back.

Truant heaven to be sure.....
Spliff Sparker said…
Yes indeed, a “dark mall” to be sure.
Our mall of choice was the one across H Street from James Logan High School.
It had a Radio Shack (free monthly batteries for my tape player), a record store, barbershop, laundry mat, bank, liquor store and a pool hall hidden down a corridor in the back.

Truant heaven to be sure.....
Anonymous said…
One major memory about this strange little mall: Galactic Star Port. We called it “the Star Wars Store” It was a combination model kits, posters, movie memorabilia & space toys capitalizing on the late-70’s Star Wars and Star Trek “Wrath of Khan” craze. I remember there were some uniquely detailed space helmets (with requisite blast shields) and monster masks( ala Creature Cantina) behind the cashier. Everything in the store was EX-pensive. Even at my young age I remember thinking that the store would’ve done better at a different location. We entered through the interior of the mall and I do not recall an exterior display window.

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