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Foothill Square history — Oakland (1962—2011)

A faded, rusting Foothill Square sign stands against a clear blue sky along Oakland’s MacArthur Freeway—an aging symbol of the once-thriving midcentury shopping center.

Foothill Square, once a vibrant shopping mall in Oakland, was a product of its time, opening in 1962 with a bold design by Welton Becket & Associates and landscaping by Lawrence Halprin & Associates. Located between MacArthur and Foothill Boulevard, the mall had a pedestrian-focused layout, featuring a central walkway—an innovative idea for the era.

Annotated map of Oakland from Apple Maps highlighting the location of Foothill Square mall.
Annotated Apple Maps view of Oakland showing the location of Foothill Square, positioned off I-580 and MacArthur.

Built by the Draper Company, Foothill Square was anchored by community staples like Lucky Stores, Thrifty Drug Store, and an S.S. Kresge Co. five-and-dime, not the department stores seen in larger malls. The center became a gathering point for locals, reflecting a time when free parking was king. In fact, to mark the beginning of construction in 1961, a ceremonial "burying of a parking meter" symbolized the mall’s commitment to customer convenience.

Newspaper illustration of Foothill Square at groundbreaking in 1961, showing a tree-lined pedestrian mall with clean midcentury architecture and early signage for Lucky and Thrifty stores.
Newspaper artist’s rendering of Foothill Square as construction began in 1961—showing a sleek, modernist pedestrian plaza surrounded by greenery and anchored by local favorites like Lucky and Thrifty.

1961 newspaper photo showing a ceremonial removal of a parking meter at Foothill Square in Oakland, symbolizing the shift to free parking at the newly opened shopping center.
"Free parking forever,” the gesture implied. A suburban dream cast in steel and concrete.

The mall's design was ahead of its time, combining modernist architecture with lush landscaping. The trees and greenery that once defined its charm are still fondly remembered, even as the years passed.

However, by the early 2000s, Foothill Square began to show signs of aging. The mall’s glory days were behind it, and it struggled to keep up with the changing retail landscape. The once-pristine sign along the MacArthur Freeway became a rusted reminder of better days, and much of the shopping center began to fall into disrepair.

Interior of Foothill Square Oakland in July 2011, showing aging storefronts and faded signage inside the former pedestrian mall.
View of the mall inside Foothill Square in July 2011.

Heavy canopy of mature trees at Foothill Square Oakland in 2011, illustrating the enduring landscape amid the mall’s decline.
Grand trees still there.

2011 view of Foothill Square’s main entrance in Oakland, California, featuring original storefronts and signage during a period of redevelopment.
Front entrance of Foothill Square in Oakland, 2011, showing the original facade during a transitional period for the aging shopping center.

In the face of its decline, the decision was made to redevelop the site. Foothill Square’s iconic pedestrian mall was set to be demolished in 2011, and the shopping center's front buildings would be torn down. While the redevelopment promised revitalization, it was bittersweet for many, especially as the mall's design—once considered groundbreaking—was lost to time.

Photo of the 2011 Foothill Square directory in Oakland, California, displaying store locations and layout during its final years as a traditional open-air shopping mall.
2011 directory of Foothill Square in Oakland, showing the layout and remaining tenants from its era as an open-air mall before major redevelopment.

Though Foothill Square was de-malled, it remains a nostalgic memory for many who remember it as a symbol of a time when malls were community hubs—places not just for shopping, but for gathering and creating memories. And so, the mall that once "buried a parking meter" also became another casualty of the evolving retail world, now a reminder of a different era.

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Comments

Hushpuppy212 said…
I used to drive by this center when I took the MacArthur Freeway from San Francisco to my office in Pleasanton. I got off the freeway once to have a look but it wasn't worth the trip (and this was in the late 80's!). I remember H. Liebes, the San Francisco-based women's store, had a branch here until they closed in 1971.
Unknown said…
Emeryville stole the regional mall role from Oakland long ago.