Skip to main content

The history of Santana Row in San Jose – a luxe lifestyle center walkthrough

Long before every new shopping center promised to be a “lifestyle destination,” Santana Row in San Jose, California was already showing how it could be done right. Opened in 2002 and still relatively new in 2011, Santana Row stood out as one of the most successful examples of the lifestyle center concept—a blend of open-air shopping, dining, residential living, and walkable streets.

Origins of Santana Row

Developed by Federal Realty Investment Trust, Santana Row replaced a former Town and Country shopping center and reimagined the suburban mall for the 21st century. Designed with European-inspired architecture, tree-lined sidewalks, and cobblestone streets, it wasn’t just a mall—it was an urban village. In fact, with a street running through it, cars cruising slowly, and sidewalk cafés filled with shoppers and residents, Santana Row felt more like Disneyland’s Main Street than a typical shopping plaza.

Street view of Santana Row in San Jose, California, showing upscale storefronts, trees, and pedestrians strolling through the open-air shopping district in 2011.
View of Santana Row in 2011, showing open-air pedestrian street with boutique storefronts and apartment balconies above.

What made it different in 2011

At a time when many traditional malls were struggling, Santana Row was thriving. Popular restaurants, national retailers, and luxury boutiques coexisted with high-end apartments and the boutique Hotel Valencia. The CineArts movie theater offered indie and foreign films, while the meticulously maintained grounds gave visitors a feeling of escape—clean, upscale, and removed from urban chaos.

Photography was technically restricted, but back in 2011, visitors often snapped photos of the lively streetscapes, gleaming storefronts, and stylish crowds. Shopping at Santana Row was as much about the atmosphere as the goods for sale.

Closer view of Santana Row’s walkway lined with boutique stores and decorative lighting, capturing the European-inspired architecture and relaxed atmosphere in 2011.
A closer look at Santana Row’s carefully curated streetscape in 2011—walkways, ornate façades, and designer storefronts created an atmosphere of luxury and escape.


Santana Row’s CineArts Theater entrance in 2011, featuring modern signage, marquee lights, and sleek architectural details in the center’s entertainment hub.
CineArts Theater at Santana Row in 2011—part of the center’s entertainment appeal.

2011 directory snapshot

The mall’s official directory from that year showcased a full lineup of fashion brands, spas, tech stores, and dining spots. While cities like Fresno looked to Santana Row as a model for revitalizing their own struggling retail corridors (like Fulton Mall), it became clear that Santana Row’s success relied on more than just layout—it needed the right tenants and an affluent customer base.

Snapshot of the 2011 Santana Row directory map, showing the layout of shops, restaurants, residential units, and hotel spaces in the mixed-use complex.
2011 Santana Row directory highlighting shops, restaurants, and residential units in the lifestyle center.

Why it still matters

In a decade where malls were in decline, Santana Row reminded us what retail could be when thoughtfully designed. Whether or not you could afford to live or shop there, it was—and remains—a place to be seen. As we look back, Santana Row represents a rare example of a “new mall” that actually lived up to the hype.

Comments

I have gone through your site information and it is the same opportunity that I was looking for. The facilities, the process that what you are offering are perfectly matched to my Expectation & very soon you will get Response from my side.
Randy Hansen said…
The South Bay, and perhaps the entire Bay Area could hopefully support another Saks Fifth Avenue since the closings of the Stanford and Blackhawk stores, and Santana Row would make a perfect fit for Saks.
What an awesome place to be with:-) Thanks for the tip!

Popular posts from this blog

Lost malls: San Mateo Fashion Island (1981—1995)

San Mateo Fashion Island mall opened its doors in 1981 with promises of modern retail, high fashion, and California cool. From its ambitious beginnings to its eventual demolition, Fashion Island’s story reflects the rise and fall of suburban malls across the U.S.—but especially in the Bay Area. For locals like me, it defined a certain moment in time: the rush of cold air as you stepped inside, the smell of popcorn from the food court, and yes—even the confusion of figuring out which way to go in its oddly laid-out halls. 1970s origins: from Bay Meadows to high fashion The concept for what would become Fashion Island mall in San Mateo started all the way back in 1972. At the time, Bay Meadows Jockey Club was preparing to sell off 40 acres of land near the racetrack. The development was pitched as “Bay Meadows High Fashion Mall” (seriously)—an upscale shopping center with Nordstrom already signed on as an anchor. The original plan fizzled out by 1974, but by the late 1970s, developer...

Top 10 largest malls in Northern California

Looking to explore the biggest shopping destinations in Northern California? Here's a ranked list of the 10 largest malls in the region, based on Gross Leasable Area (GLA)—which usually includes in-line tenants, common area, and anchors. GLA figures are sourced from mall operators and industry data, though slight variations may exist due to rounding or differing definitions. Whether you're a retail enthusiast, real estate researcher, or mall nostalgia buff, these are the heavyweights of Northern California shopping: Top 10 largest malls in Northern California 1.  Westfield Valley Fair  - San Jose Valley Fair Mall, the largest mall in Northern California, is a luxury retail destination—just minutes from Apple’s headquarters in Cupertino. 1,960,000~ sq. ft. Visit Westfield Valley Fair 2. San Francisco Centre - San Francisco 1,500,000~ sq. ft. A flagship urban mall combining historic architecture with luxury retailers. Now facing a wave of tenant closures and vacancy. Vi...

The history of Southland Mall in Hayward — chandeliers, aviaries, and an ice rink

Southland Mall in Hayward will always be the mall that defined my "mall senses." The swoosh of air as you opened the doors, the sound of birds chirping and water trickling, and the smell of popcorn with a hint of chlorine. 1957: the birth of Palma Ceia Shopping Plaza The story of Southland Mall begins in December 1957, when ground was broken on a new project named Palma Ceia Shopping Plaza. The developer, Branden Enterprises, was also responsible for the adjacent Palma Ceia Village, a 1,400-home suburban housing development in Hayward. The shopping center was designed by the acclaimed architecture firm John Graham & Associates, known for projects like Seattle’s Northgate Mall and the Space Needle. Plans called for a massive open-air retail center featuring: A flagship Sears store Two future department stores: JCPenney and Kahn’s of Oakland Multiple inline tenants A unique 6-lane roadway design—Southland Drive—which would originally cut through the mall to...