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The forgotten heart of Sunnyvale: a mall that almost made it

When Sunnyvale Town Center opened on September 27, 1979, it felt like the start of something big. Built by Macy’s and renowned mall developer Ernest W. Hahn, the project aimed to breathe new life into a fading downtown. With Montgomery Ward and Macy’s as its anchors, and a tranquil courtyard that preserved towering redwoods and cedars from the 1920s, the mall promised modern retail wrapped in local charm.

For a while, it worked. Families strolled its cool, air-conditioned halls. Teens hung out in the courtyard. Shoppers took comfort in familiar names and small-town convenience. But behind the scenes, things weren’t so perfect. Montgomery Ward struggled from the start, and the mall never fully filled up. Some loved the enclosed space; others felt it cut off downtown rather than bringing it together.

An ad from January 1980.

Still, Sunnyvale Town Center hung on. JC Penney joined in the early '90s, and the mall adapted through the decade. But times were changing. New shopping meccas like Valley Fair and Great Mall stole the spotlight. Tucked away from major roads and hidden behind a hulking parking garage, Sunnyvale’s mall quietly started to fade from memory.

A mall directory for Sunnyvale Town Center sometime before JC Penney joined the mall in 1992.

Then came the big idea: tear off the roof, reopen streets, and build a vibrant, walkable neighborhood in its place—Sunnyvale’s answer to Santana Row. The vision was bold and exciting. Stores closed. Leases ended. The mall interior shut down in 2005. Macy’s and Target stayed, waiting for the rebirth to begin.

A peek inside the closed mall.

And then… nothing.

Years passed. Financial issues derailed plans. The parking garage first came down, then the rest of the mall. For those who grew up there, it’s a place full of memories. For newcomers, it’s a mystery hiding in plain sight.

What came next was a mixed-use development; more akin to what you might expect in a downtown. Target is still in operation. But for now, Sunnyvale Town Center is reminder of what was.

Share your memories of Sunnyvale Town Center here.

Comments

Anonymous said…
On the directory scan, you can see that Chick-Fil-A was still listed. I don't know why the Sunnyvale Town Center Chick-Fil-A closed. It was gone for many years before the mall's demise. Chick-Fil-A's departure from Sunnyvale left Fairfield's Solano (now Westfield Solano) Mall as home to the only Chick-Fil-A location in the Bay Area.
Scott Parsons said…
Funny, I noticed the Chick Fil-A right away, too! It was the only one I knew about here. Otherwise, I saw them all the time in Utah.
Scott
Anonymous said…
Could you please re-scan this map at a higher resolution sometime? It's all fuzzy.
Scott Parsons said…
Bobby, I'd be happy to send the original scans. They were too large for me post here. If you post another comment with your e-mail address, I'll send you the photos and delete the comment so your e-mail address remains hiddens for all prying eyes!
Thanks,
Scott
Anonymous said…
This comment has been removed by a blog administrator.
Anonymous said…
Thanks for sending me the directory. Man, even in the 1980s it had a fair share of vacancies.
Anonymous said…
The "interesting article" link is dead too by the way.
Tupac Chopra said…
I had occasion to drive around the Sunnyvale Town Center site last night (June 27, 2007). Apart from the Macy's, Target, and the newish parking structure next to Target, the entire mall had been demolished. They did take care to preserve the grove of redwood trees that were once enclosed by the atrium in the center of the mall.

Who knows when new construction will take place, if ever, or how long it will take to complete, but at least something is finally happening with the site.
Tupac Chopra said…
Rebuilding is well underway. Here is a photo gallery of the construction. (the web site is well constructed so you can find other information starting from there)

Once all this is done, the existing Target (former Montgomery Wards) building will be demolished to make way for a larger single-level Target store with parking underneath.
I moved to Sunnyvale in the beginning of ‘98 and the mall was already heading towards its end. But the first couple of years I lived here I thought the mall was a great convenience, especially during the holidays. There was a cool little store that had some neat race-car die-cast models that you couldn’t find elsewhere, plus I always took our watches for batteries to this guy that had a little cart stand in the mall. We got our fridge at Wards and then a vacuum when the chain was going out of business. I think we got it at half price, still using it today, fridge is still working too. I seem to remember there was some pretty decent pizza in the food court. Plus I was a frequent customer at Orange Julius. I don't remember Chick-Fil-A, but there was a Hot Dog On a Stick. I also think we even saw a couple of second run movies at the theater before it became an Indian movie theater.

On the other hand, I do remember its last final gasps of breath before it closed. We had to get to Macy’s from Target and the doors to the interior of the mall were still open, however on the walk through the mall, there was only one vendor left open in the whole place. It was a small little Chinese food counter in the food court. The rest of the place was completely empty. I remember thinking to myself that day, I had to come back with my camera to get some interesting pictures, but I never did and still regret it today. It was very spooky but really fascinating.

Does anybody out there have pics from when it was open? Exterior and interior? Special events? How about towards its closure?
Tupac Chopra said…
Target at Sunnyvale Town Center will be closing on January 3, 2009, according to signs posted in the store, to reopen in November 2009 after "remodeling". As stated above, it has been in the redevelopment plan to demolish and replace the existing store with a larger single-level Target with sub-level parking. "Remodeling" seems rather an understatement, don't you think?

Anyway, the new construction on the former mall site is now far more immense than the mall ever was. Though still incomplete, even skeletal in parts, the new mixed use center is taking shape quickly and nicely.
Unknown said…
(to Joe)
i found a bunch of pictures online of the Town Center because I'm looking for pics, too...don't know if you're interested.

I have a few pics of the interior, some shots of it before demolition, some shots of it from a week ago and pics of the Town & Country Village
Angry Albino said…
I really wish this mall didn't end up the way it did. I will never in my life see a mall that was designed so intricately.

I remember how the arcade was positioned down a corridor next to what became a McDos. It was mostly wooden and had a great vintage feel to it.

Goodbye childhood memories. They don't mean a thing in this world.
Kyle - I would DEFINITELY be interested in the photos you found online (do you have a link?), plus what you have. I was just at the "new" incomplete Town Center to get a cabinet at the brand new Target. I walked around the newly paved Santana Row-esque sidewalks around it and was trying to imagine where I would have been in the old mall. Yes, get back to me about the photos - post a comment.
Anonymous said…
So sad to see Sunnyvale Town Center die. It was "the mall" for me and my friends in high school in the 1980s. I had my first kiss in the movie theatre there.
Anonymous said…
Is the offer for a higher resolution copy of the map still open? Thanks
Anonymous said…
HI, I would love a higher resolution copy of the map too! Is this blog topic still active?
Anonymous said…
I'm interested in links or pics as well!! nenegallegos@yahoo.com. True Sunnyvale native.
Anonymous said…
I moved to Sunnyvale from Texas as a 20 year old in 1983. My first job was at Kinney Shoe, and worked there for 4 years. That mall has so many memories, especially the oak trees in the middle of the mall. So sad to see it go, but time marches on.
Anonymous said…
Actually that looks more mid to late 90's, there's no Waldenbooks on the map.
Jab said…
Hello,

Would it be possible for me to get a copy sent to my email of the original scan as well?

If not it's all good, I can provide more contact info if it is possible to get the higher res. copy

Thanks
Unknown said…
I was a manager of Coach House Gifts. Loved decorating the window out back for all seasonal events. I got the job as a part-time Christmas help and ended up getting hired full-time. Then I became Manager for 5 yrs. 1979. I left the store to become manager of Payless Shoe Source in a strip mall in Sunnyvale, I love that gift store, It was the time Michael Jackson came out with Beat it and Thriller, Everyone use to go up to the top floor to the Stereo Store and watch the videos. Swiss Colony was next door to me,, Fielder Choice and Sun Glass Store across as well,, Guy name Dale work there. The song Whip it out and would play that song out loud. Kids use to love to come to the gift store for stickers and posters of their favorite singers. Going to miss that mall, Good memories there.
Unknown said…
I worked at the Pearle vision in the Sunnyvale Town Center in the early 90s, 92 - 93! Then I moved on to Penisula Optical in Palo Alto CA. I live in Rapid City SD now... So is the building its self still standing???
Anonymous said…
That Chick-Fil_A was my first job back in '94 at the age of 14. If I remember correctly the owner just didn't have enough steday businness to stay open, he was a good guy though and tried really hard to make it.

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